For musicians and performers
A digital business card for musicians and performers
Nobody books an act off a phone number. They book off something they can listen to and something they can watch, and both of those change every time you release anything.
What you hand over is a set of links, and links rot
A promoter wants the current release, a live video and a way to check dates. A printed card can carry one address at most, and that address points at whatever was new when you printed it. Two releases later it is a promo page for a song you no longer open with, which is the worst possible answer to someone deciding whether to put you on.
At the merch table, right after the set
This is the only part of the night when people want to talk to you, and it lasts about twenty minutes. The room is loud, they are holding a drink, and nobody is spelling an email out over a support act. A code propped on the table or printed on the back of a record sleeve gets scanned between paying for a shirt and leaving.
What it does for musicians and performers
Always points at the current release
The card holds links you control. Put out a single and change where it goes, and the code on last year’s poster now leads to the new one.
Give a promoter one place to look
A listening link, a live video, your dates and a booking contact in one page, instead of four separate messages that get lost in a thread.
Take a booking enquiry with a date on it
Turn on the form with a message field, and an enquiry can arrive saying the venue and the date rather than just a name. That is the difference between a lead and a conversation you have to start from nothing.
Print it like the rest of your merch
Download a print-ready PDF at 85.6 by 54 mm with 3 mm bleed and crop marks, so a run of cards for the merch table comes back cut properly instead of looking like a photocopy.
Questions musicians and performers ask
- Can the card host my music?
- No. It links out to wherever your music already lives, which is where the plays should count anyway. Think of it as the thing that gets someone to the right page rather than a replacement for it.
- Band card or one each?
- A band card for the merch table and the posters, and individual cards for anyone who also does session work or teaches, since those enquiries should not land in the band inbox.
- What about a promoter who wants a rider and a tech spec?
- Link to them from the card. They change more often than anything else you hand out, so a link you can edit is safer than a document attached to an old email.