Goes with your card
Location QR codes
An address printed on a card is a thing to be retyped. A location code is a thing to be followed, which is the difference between someone intending to visit and someone arriving.
A printed address is three steps from directions
Read the address, open maps, type it, hope the autocomplete picks the right one of four streets with similar names. Every step is a chance to give up, and the ones who give up do not tell you they did.
The map opens on the right pin
Scanning opens a page with your address, a map and a directions button that hands off to whatever map app the phone uses. No typing, no choosing between three similarly named roads, no doubt about which entrance.
What changes for your business
Not what it is. What is different once people are using it.
Fewer people fail to arrive
Most missed appointments are not a decision, they are friction. Removing the typing removes a share of them, and for anyone who works from a premises that is directly revenue.
Moving premises stops being a reprint
A new unit, a new building, a second branch: change the address here and every card, flyer and window sticker already out there points at the new one.
It works on the things people actually see
The code goes on the card, but it also goes on the invoice, the van, the appointment reminder and the sign at the wrong end of the building.
Where it sits on the card
On the back of a card for anyone with a premises worth visiting, and on anything that already carries an address.
Questions people ask
Which map app does it open?
Whichever one the phone prefers. The page hands the coordinates to the device, so an iPhone will usually open Apple Maps and an Android phone Google Maps.
Can I use it for a place without a street address?
Yes. A stand at a venue, a unit in a market or a site entrance can be given a name and a position, which is often more useful than a postal address.
Does it show my home address to anyone who scans?
It shows exactly the address you enter, so only put one there you are willing for a stranger holding your card to have.