Bold

Ultraviolet

Ultraviolet uses overlapping radial blooms rather than a flat fill, so the cover appears lit from behind rather than painted. It is the most immediately striking design in the set, which makes it the right pick when the card is being handed over in a room full of other cards.

Who it suits

• Creative work: design, film, music, photography
• Conference and trade show cards
• Anyone in a field where looking conventional is a disadvantage

What to pair with it

A high-contrast photograph, ideally against a dark background. The cover is luminous, so a washed-out photo looks flat beside it.

When to pick something else

You need to be trusted with money or health before you are liked. Use Porcelain or Manuscript.