Bold

Electric

Electric is blue into cyan, square-cornered, set in display type, with the photo beside the name. Nothing in it is rounded or softened. It is built to read as decisive, which is a different quality from friendly and occasionally a more useful one.

Who it suits

• Technology sales and product work
• Agencies pitching to other businesses
• Anyone whose first conversation is a negotiation

What to pair with it

A square photograph with hard lighting, and a geometric logo. Soft or hand-drawn marks look out of place here.

When to pick something else

Your clients are individuals rather than companies. This design is confident to the point of being cold.