Essential

Porcelain

Porcelain is nearly white, with a single cool blue holding the actions together. It is the most restrained design here and the one that looks most like stationery, which is exactly why it suits the kinds of work where visible flourish is a liability.

Who it suits

• Law, accountancy, medicine and advisory work
• Anyone whose clients are older or more formal than they are
• Cards that will sit beside a serious email signature

What to pair with it

A plain headshot against a light wall, and a logo in a single dark colour. Anything high-contrast will dominate a cover this pale.

When to pick something else

You need to be remembered at an event. Porcelain is quiet on purpose, and quiet does not survive a conference hall. Take Ultraviolet or Tangerine to those.