Natural

Ocean

Ocean blends deep blue-green with teal blooms, so the cover has the quality of light moving on water rather than a flat wash. Blue is the most over-used colour in professional design; the movement is what keeps this from being another blue card.

Who it suits

• Travel, marine, sport and the outdoors
• Anyone who wants blue without the corporate default
• Cards for people who work across places

What to pair with it

An outdoor photograph. Studio portraits sit oddly on a cover this atmospheric.

When to pick something else

You need the card to be forgettable in a good way. Ocean has a mood, and a mood is a commitment.