Natural

Clay

Clay runs terracotta into sand, rounded and set in serif. Earth tones are easy to do badly; what keeps this one from going muddy is that the two colours are far enough apart to read as a gradient rather than as a stain.

Who it suits

• Makers, ceramicists, florists, bakers
• Independent hospitality
• Anyone whose product is physical and handmade

What to pair with it

A photograph of you working, rather than a headshot. This is the one design where that reads better.

When to pick something else

Nothing about your work is physical. Earth tones promise a material, and a card that promises one and delivers a spreadsheet is a small disappointment.