Natural

Forest

Forest is a deep, unsaturated green, squared off and set in serif. Green is usually either environmental or financial; this shade is dark enough to avoid both readings and simply look settled.

Who it suits

• Professional services outside the obvious corporate palette
• Land, property, agriculture and estate work
• Anyone who wants gravity without going dark

What to pair with it

A natural-light photograph and a traditional wordmark.

When to pick something else

You want to look fast. This design reads as careful, which is not the same as slow but is adjacent to it.