Soft

Mint

Mint puts cool blooms on a near-white body with rounded type. Pale greens tip easily into clinical; the blooms give the cover enough variation to stay fresh instead.

Who it suits

• Dentistry, optometry and clean-service businesses
• Sustainability and environmental work
• Anyone whose promise is freshness or clarity

What to pair with it

A brightly lit photograph against a light background.

When to pick something else

You want weight. Everything about this design is light, including the impression it leaves.