Soft

Daybreak

Daybreak blends amber into blue, which is the one colour pairing people read as a time of day rather than as a palette. It suits anything whose subject is a beginning, and it is the most optimistic design here without being loud about it.

Who it suits

• Coaching, recruitment and career work
• Early-stage founders
• Education and training

What to pair with it

A warm photograph taken outdoors or near a window.

When to pick something else

Your work is about endings or risk. Optimism is a tone, and tone is read before words are.