Editorial

Statement

Statement is near-black and square, set in display type with nothing else competing. The name is the design. It works in direct proportion to how good the name looks set large, which is worth checking before committing.

Who it suits

• Studios and agencies that are named after themselves
• Art direction and brand work
• Short, strong names

What to pair with it

No logo at all, if you can manage it. The type is already the mark.

When to pick something else

Your name is long or hyphenated. Display type at this size is unforgiving of both.