Editorial

Broadsheet

Broadsheet is black on cream, square, serif, with the photo beside the name. There is no colour decision in it at all, which means there is nothing to get wrong and nothing to hide behind.

Who it suits

• Journalists, authors, academics and critics
• Anyone whose name is the thing being presented
• People who actively dislike decorated design

What to pair with it

A black and white portrait. Colour photography sits awkwardly on newsprint cream.

When to pick something else

You need to look modern. Restraint of this kind reads as traditional, deliberately.