Two Ways of Making Colour
A screen makes colour by adding light: red, green and blue together give white. Ink on paper works the opposite way, subtracting light: cyan, magenta and yellow together absorb most of it, and a separate black ink is added because the three together make a muddy dark brown rather than true black. The K in CMYK stands for key, the black plate.
Why Colours Change in Print
The range of colours a screen can show is larger than what four inks can reproduce, particularly for bright blues, greens and oranges. When an RGB colour falls outside what the press can print, conversion maps it to the nearest printable one, and the result is visibly duller. This is expected, and it is not a fault in the file.
Who Should Convert
A proper conversion uses an ICC profile that describes a specific press and paper. A printer has that information, and a designer working without it can only guess. Many small print shops accept RGB files and convert them as a standard step. If colour accuracy matters, for example a brand colour that must match, ask the printer for a printed proof before the full run.
Black Text
Small black text is best printed with the black ink alone, which stays sharp. Text built from all four inks can show coloured fringes if the plates sit slightly out of register. A printer converting from RGB usually handles this, but it is one reason to confirm what they do with pure black.
Frequently asked questions
Should I use CMYK or RGB for a business card?
Use CMYK if your printer asks for it. Many accept RGB and convert it themselves. Check what they require before you finish the design.
Why does my printed card look duller than my screen?
Screens show brighter colours than four inks can reproduce, especially vivid blues and greens. Converting from RGB to CMYK brings those colours back inside what can be printed.
What does the K in CMYK stand for?
Key, meaning the black plate, which the other colour plates are aligned against.
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