Luxe

Champagne

Champagne is pale gold on ivory, with a sheen and serif type. The restraint is the point: full gold reads as a loyalty card, whereas a pale metal on a warm ground reads as paper stock someone chose carefully.

Who it suits

• Events, weddings and private hospitality
• Luxury retail and concierge services
• Anyone whose clients expect an invitation, not a pitch

What to pair with it

A formal portrait in soft light, and a fine-lined logo.

When to pick something else

Your work is practical or technical. This design sets an expectation of occasion.